One foundational factor that growth-focused startup builders get right

Startup Growth


It’s common for people in businesses to have different definitions of their mission, values, and operating principles. Even KPI's.

We all bring our own experiences and biases to - well, everything.

Too often, I've seen the unwillingness to define the words we use bring unnecessary confusion, frustration, and misunderstandings:

  • When you work in sprints - is it carefully mapped out so everyone feels sure in their day-to-day activities?
  • When you report on MQLs or lead velocity - is it clear to everyone what this is and why it matters?
  • When you say that diversity is a core value - does everyone know what that looks like in action?

We all bring different experiences and biases into our work and life. Which is great.

But it also needs to be taken into account.

Aligning around definitions brings clarity, focus, and a launchpad for growth 📈

Get your definitions right ✌️