A super practical tool to connect your entire business + turn your vision into reality ⚙️
Having run operations in multiple fast-moving environments, I'm constantly surprised by how few operate with a clear operating model.
To make sure we focus on the right things - a clear strategic framework is essential. With many models and theories available, one stands out in its simplicity and effectiveness - no matter the type of company.
Introducing the OGSM model.
What is the OGSM Framework?
Let's look at the background. Originally from Japan, it was popularized by big global brands as a strategic planning tool. It provides a simple, clear, and structured way to define business plans.
OGSM stands for objectives, Goals, Strategies, and Measures.
Let's dive into the framework. take you through a detailed step-by-step journey of implementing this framework for your business growth.
Step 1: Objectives
The "O" in OGSM stands for objectives.
Here, the focus is on where your business wants to be. These objectives should be qualitatively described, inspiring, and represent your desired end state. It's about painting a broad picture that captures your vision.
An objective might be to:
👉 improve your market position in a specific segment,
👉 launch new innovative products or services,
👉 transform your customer's experience.
Step 2: Goals
Goals (the "G") are the quantifiable expression of your objectives. Numerical targets you look to achieve within a specific timeline.
Goals make your objectives measurable.
They need to be SMART - specific, measurable, achievable, relevant, and time-bound.
👉 If your objective is to improve market position, a goal might be to achieve a 15% market share within the next 18 months,
Step 3: Strategies
Strategies are the "S" in OGSM, depicting the pathways to accomplish your goals. They embody the plans and methods you will deploy to reach your set targets. It's about outlining the primary courses of action your organization will undertake.
👉 If your goal is to get 15% market share, your strategy might be to increase brand visibility through a focused digital marketing campaign.
Step 4: Measures
Measures (the "M") are indicators that help track the success of your strategies and progress towards your goals. You can measure with key performance indicators (KPIs) or other quantifiable metrics.
👉 The measures for your digital marketing campaign strategy could be the number of new leads, website traffic, or conversion rates.
Why the OGSM Framework Works
The power of this model lies in its simplicity. I've seen it bring together business in a shared focus, clarity and with clear steps laid out to grow.
It's a clear, straightforward strategic plan that aligns everyone involved.
- allocating your resources (time and energy),
- help identify roadblocks, and
- supports accountability.
Together, they all support the overall purpose of the model: to reach your objectives.
If you're not quite sure how to bring together your team, and work clearly towards a joint goal - the OGSM framework might be worth looking into.